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Angry Bird Green Pig


ABEEC | Fisher Price
Pet Cakes
Est. 1987
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Welcome to Design Edge - Your Toy Company for Hire!™ Get ready to unleash your imagination because we're here to turn your wildest toy and game ideas into the coolest toys and games on the block! As your go-to design gurus, consultants, and manufacturing maestros, we've got all the tricks up our sleeves to make your toy dreams a reality.


But here's the twist: We're not just any toy company - we're a family-run business with over 35 years of experience! That's right, our passion for play runs deep, passed down through generations of toy enthusiasts. So when you work with us, you're not just getting top-notch expertise; you're joining the family, too.


Picture this: a team of talented designers cooking up ideas so wild, they'll make your inner kid jump with joy! From crafting out-of-this-world concepts to fine-tuning the tiniest details, we're all about making toys and games that are not just fun but downright fabulous.


But hold on tight, because we're not stopping there! We'll jazz up your toy with packaging so eye-catching, it'll practically leap off the shelves and into the arms of eager kiddos everywhere.


And hey, we know the toy biz can be a wild ride, but fear not! We've got the engineering smarts and prototyping prowess to navigate any challenge like pros.


Oh, and did we mention the fun doesn't stop at the design desk? We'll help you set the perfect price point, spin up marketing magic, set you up with distribution channels and cook up strategies that'll have your toys flying off shelves faster than you can say "playtime!"


At Design Edge, we're not just in the business of toys; we're in the business of fun. So let's team up, dream big, and create some toy-tastic magic together! 


Looking to grow your business? Design Edge can help you navigate your way through the pitfalls of launching products and brands to market. With over 35 years of industry experience, Design Edge has worked in almost every aspect of development, licensing and production. We have a wide network of resources from design to manufacturing and in sales and distribution. We can help take your product from concept to reality.

Darker Orange


Frozen Storytime Theater Projector
Buy Product Logo

Design Edge's sister company, BuyProduct Inc, has been inventing and licensing products since 1997. We invent internally as well as act as an agent for dozens of inventors. Our products have sold millions of units around the world.

For four years, our president Matt Nuccio, served as co-chair of the Toy Industry Association (TIA) associate panel representing all inventors and designers in the toy industry. Matt currently sits on the board of directors of the United Inventors Association (UIA) lobbying for patent reforms and inventors' rights. He has also worked as a consultant and on-air personality for the Science Channel's hit TV show "All-American Makers".

BuyProduct Inc is an approved licensing agent for dozens of other toy and games companies, direct response, housewares, hardware, gift, electronic, medical and many other industries. Our inventions have won many awards and we’ve been nominated plenty of times too, such as TOTY, Games 100, Origin and Family Fun, Mensa Select to name a few.


Below is a sampling of some of our products. If you are interested in licensing a product or are looking for an agent, please contact us.



Crayola Backpack
USA Logo
International Logo

• We have an extensive network of factories both domestic and in China. 


• We have over 35 years experience sourcing products both in the U.S and China.      


• We use reliable suppliers whom we have long standing relationships. 


• We negotiate with our suppliers to achieve the best price/quality ratio.


• We are well versed in testing procedures and we are compliant to standards.


• Our China team is capable of speaking several Chinese languages and dialects in order to communicate better with suppliers.


• If you are already importing and are having quality, communications, pricing or logistics issues we can help solve your problems.


• We provide full outsourcing services to companies looking to buy from China for the 1st time.


• Our team can inspect and ensure quality control.

Yellow 2


Design Edge was founded in 1987 by Mark and Linda Nuccio out of their suburban home in Long Island, New York. Before starting Design Edge Mark had worked for Ideal Toy and then Aura Toys before becoming the Vice President of Design and Marketing for HG toys. After working for HG Toys for 17 years, they were acquired by Superior Toys and Mark decided to not relocate the family to Chicago. Instead he teamed up with his wife Linda, a professional illustrator and art teacher, to start Design Edge out of the family garage. Within a year the company went from a small freelance outfit to full fledge design agency and relocated to Manhattan's Madison Avenue. 


From the start Mark and Linda knew that to compete in the agency market they had to wear many hats. Design Edge was not going to simply be a graphic design house, they were going to design, develop, market, invent and produce products for a wide variety of industries. Their concept paid off and soon grew to a 20 person operation including their daughter Jennifer, son Matt and nephew Chris. Design Edge had established itself as a company that knew how to effectively take a product from concept to reality in a variety of markets. By 1997 Linda and Mark started transitioning the business to their son Matt. By 2004 Matt had grown the company to include sourcing and opened an office in Hong Kong. Soon Design Edge had not only become a design power house and development agency but a sourcing agent for companies such as Hanes Brands, Kodak, Barnes and Nobles as well as dozens of toy, gift, pet, food and beverage, hardware and houseware companies.


In 2005 Matt was elected co-chairman of the Toy Industry Association (TIA) associated panel representing all designers and inventors in the toy industry. In 2014 Matt was selected to sit on the Board of Directors of the United Inventors Association of America (UIA). Matt has lectured on the topic of design, inventing and manufacturing at several universities, trade shows and television programs. He also writes articles focusing on design and manufacturing for several trade magazines.

Today Design Edge has offices in New York and Hong Kong with several satellite offices throughout China. Our New York studio recently relocated onto the Gold Coast movie studio lot in Bethpage, New York. It is now the largest movie studio lot on the East Coast. Our studio is right around the corner from the giant outdoor Time Square set built for The Spider-Man movie. 


For 35 years Design Edge has been making product concepts into reality. Let our one-stop-shop be the solution for your product or company.

Blue Light


DE Clients
Another Green


DE Awards & Nominations
MOJO Nation

100 Most Influential People Working in the Toy and Game Industry Today

National Security Agency | USA

Honored Speaker





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PRESS | Articles
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• Package Design

• Consulting

• Product Design

• Sales and Marketing

• Prototyping

• 3D Printing

• Engineering

• Style Guides

• Brochure and Catalog Design

 • Display Design

• Booth and Showroom Design

• Domestic and Overseas Manufacturing and Sourcing

• Product and Line Management

• Photography

Another Yellow


Gold Coast Studios

Our U.S headquarters are located on the Gold Coast Movie Studio lot in Bethpage New York.

Gold Coast Movie Studios is the largest movie studio lot on the east coast where such films as the Amazing Spiderman (2012), Oceans 8 (2018), Teenage Mutant Ninja Turtles: Out of the Shadows (2016) and John Wick 2 (2017) to name a few were filmed. It is also the home of Kevin James hit CBS show Kevin Can Wait.

Before being called the Hollywood of the East, the site was home to Grumman Aerospace and a hub for aviation manufacturing. Grumman designed and manufactured a long list of aircraft including the F4F Wildcat, F6F Hellcat as well F-14 fighter jet made famous in the 1986 Tom Cruise film Top Gun and, more famously, the Apollo Lunar Module that landed the first astronauts on the moon.


Today the giant airplane hangars serve as sound stages for film and TV production, one of which is the largest unobstructed sound stage in the nation.

999 South Oyster Bay Rd, ste 105A

Bethpage, NY 11714

Proud members of

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The Toy Association
United Inventos Association
Chicago Toy & Game Fair
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